"what's a mooch?
A mooch can be a photo, story, video, mashup, song, recipe, singles ad or any kind of original online content...

how mooch?
Post a mooch for $6. Then give 5 of those dollars, $1 a pop, to the 5 other mooches that you like the most...

why mooch?
Other moochers that like your stuff will be giving you their bucks. Possibly a bundle. So create a mooch now!"