"We believe that the world is fundamentally changing as it becomes easier and easier for individuals and small groups of people to create their own video. Our mission is to make this even easier by taking care of all the problems a budding videoblogger, podcaster or Internet TV producer would run into. We'll take care of the servers, the software, the workflow, the advertising and the distribution. Your focus should be on creativity."

"You deserve to make money from your hard work. That's why blip.tv has built an open advertising marketplace where you can pick the video advertising company that works best for you. If you've got a hit show we'll even go out and meet with media buyers directly to get you a real, honest-to-goodness high-end sponsorship. We share everything 50/50."