"MomJunction is all about moms sharing wisdom and answers with each other. MomJunction aims to connect more moms than anywhere else in the world.

MomJunction moms have all the tools to coordinate and organize their lives, including a calendar, personal messaging and photo sharing. Moms can create groups that reflect their lives (friends, family, neighbors, school parents, organization members, etc.) and interact and communicate using Ripple technology to share selectively between their groups.

Ripple is the equivalent of real life word-of-mouth using the scale and speed of the Internet. Ripple makes it possible for Moms to connect one group they are in to another -- sharing their experiences, knowledge and tips with their friends, friends of friends, and so on, reaching out to potentially millions of moms and their collective experiences."