"MothersClick.com is a free online tool that we've built as a unique parenting resource, and we're offering it available exclusively to moms to promote group-building, knowledge-sharing, and social networking."

"...powerful feature of our application is the ability for new moms to easily find and join a group by location or interests, as well as start their own."

"...one of the main advantages of our system is the ability for mothers to communicate with others outside of their group, regardless of geography."