"Each Cellblock comes with its own unique email address and upload capability. Anyone with the email address or upload permissions can contribute photos and video to the Cellblock using their camera phone or computer, instantly, from anywhere. They don't even have to be registered. The cellblock player can be embedded in any website, placed on your desktop, or emailed to friends and family. You can even let users drag-and-drop photos and video from their desktop into the Cellblock directly."